FHA-Food and Beverage 2024: Health and Wellness Trends
Health and wellness are major trends influencing the food and beverage industry this year, particularly in the Asia-Pacific region. This shift is driven by increased health awareness, rise in lifestyle-related diseases and changing consumer preferences towards products that offer both physical and mental benefits.
Functional foods containing ingredients like superfoods, probiotics, and adaptogens are gaining popularity, contributing to healthier meal options. The focus on health and wellness had also led to changes in eating habits, with more people in Asia adopting mindful eating practices and paying closer attention to how much they eat.
Leading products in the health and wellness market includes organic fruits and vegetables, probiotics and fermented foods, gluten-free and dairy-free products, clean label snacks, plant-based and vegan food, protein supplements, ready-to-eat meals and functional drinks. Consumers are seeking products that are made with natural ingredients, rich in protein and low in sugar.
Due to the growing demand for health and wellness foods, food and beverage businesses have started introducing food products that offer more health and nutritional benefits. For instance, restaurants and eateries have developed menus that cater to different dietary preferences, such as plant-based, gluten-free, and low-calorie options.
The global health and wellness market is expected to evolve and develop in the coming years, and is predicted to reach USD 1805.8 million by 2030. Consequently, it is vital for food and beverage businesses to remain abreast on the latest food trends and consumer preferences to maintain a competitive edge in the market.
About Malaysia Business Group (MBG)
The Malaysia Business Group (MBG) is an active Malaysian F&B conglomerate and a one-stop sourcing platform for Malaysian-made F&B products. MBG will be participating in the 2024 edition of FHA-Food & Beverage at Hall 4, with a total of thirteen companies under its pavilion. Several companies from MBG will be showcasing their range of healthy snacks products, such as Shyan Trading Sdn Bhd, Ganda Kota Sdn Bhd, Fondant Food Industries Sdn Bhd and Serba Wangi Sdn Bhd.
Read more on MBG's participation in FHA-Food & Beverage 2024 here.
About FHA-Food & Beverage
The platform of choice for industry professionals, including distributors, importers, manufacturers, and retailers from Asia to see and source for high quality, new-to-market drinks, fresh produce, services across these key profiles – Food & Beverage and Food Technology. Majority of exhibitors participating in FHA-Food & Beverage are renowned manufacturers and brands hailing from 70 countries and regions. FHA-Food and Beverage 2024 will be held on 23 to 26 April 2024 at the Singapore Expo.
For more information, please visit https://fhafnb.com/
References
FHA-Food & Beverage (8 January 2024). Top 10 Trends in Asia’s Food and Beverage Industry for 2024. https://fhafnb.com/blog/trends-in-asias-food-and-beverage-industry/#health-and-wellness-focus
Credence Research (25 January 2024). The Booming Health and Wellness Food Market: Trends, Segments, and Future Outlook. https://www.linkedin.com/pulse/booming-health-wellness-food-market-trends-segments-future-vu5cc/
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