The China (Shanghai) Bakery Exhibition (CBE) is an important event for the bakery industry in China. The CBE has been successfully held in Shanghai for many editions and is known as a professional exhibition with a specialty for bakery foods, making it a one-stop purchasing platform for thousands of buyers.

The CBE has attracted thousands of outstanding bakery food suppliers from more than 40 countries all over the world to participate in the fair. The exhibition has also attracted hundreds of thousands of professional buyers at home and abroad in the field of bakery food to visit and purchase. CBE’s buyers include delegates from hotels, supermarkets, restaurants, bars, cafes, recreation clubs, shops, and other commercial spaces.

Various activities were held throughout the exhibition, such as the International Import and Export Bakery Food Policy, Laws and Regulations Summit, International Cross-Border E-Commerce Summit, Symposium on Labelling and Sanitary Standards for Import and Export Food, Characteristic Catering Development and Innovation Forum, Tasting Party of China Bakery Food and International Tourism Catering Service Buyers Meeting.

This exhibition serves as a platform for bakery companies all over the world to communicate, engage in trade negotiation, expand their business and enhance their brand. Moreover, exhibitors would receive wide publicity and coverage as CBE is widely attended by domestic and foreign media, thereby increasing their brand visibility.