Events & Exhibitions

ISM Middle East 2023

Tuesday, 07 November 2023

ISM Middle East is the largest trade fair in the MENA region for the sweets and snacks industry. The event features a diverse range of confectionery products, healthy snacks and trending sweets from over 40 countries. This year’s focus for ISM Middle East will be on chocolate, confectionery, desserts, snack foods, ice cream, fine bakery, and dates and date palm products.

The event provides exhibitors with a platform to meet and network with foodservice professionals, confectionery and snack retailers, distributors and more. They will also be able to establish their brand and showcase their products to the Middle East and African markets. Besides that, exhibitors will get the opportunity explore the latest trends and innovations in the sweets and snacks industry, gaining valuable insights into the local market.

There will be several industry talks during the event, where industry experts will be sharing valuable insights and experience. Topics covered includes opportunities for the MENA sweets and snacks market, expert insight and guidance on entering and thriving in the MENA sweets and snacks market, and accessing MENA’s blooming sweets and snacks market.

ISM Middle East will be held on 7 to 10 November 2023 at Dubai World Trade Centre. The exhibition will be open from 10:00am to 6:00pm on Tuesday to Wednesday, and from 10:00am to 5:00pm on Thursday. For more information on ISM Middle East, please visit their website at

Participating MBG members:

  1. Rico Food Industries Sdn Bhd (Sheikh Rashid Hall, R-P26)
  2. Koon Brother Sdn Bhd (Sheikh Rashid Hall, R-V13)

  • Malaysian food and beverage products are high quality and export-ready. The potential is endless – let’s take it global!